Released on: May 21, 2008, 10:55 pm

Press Release Author: Soumya

Industry: Education

Press Release Summary:
Indian Animation Industry is at stage of exponential growth, expected demand of
around 3 lakh professionals in this industry in the next couple of years



Press Release Body: Chennai, May 2008 : Pixel Academix, a new animation academy
venture of Sanra Software Ltd has been launched in Chennai. The centre is located at
Suite No.1A, Door No. 24, Wellington Estate, 1st Floor, Ethiraj Salai, Egmore,
Chennai - 600 008. The inauguration of the academy was done by Shri K S Ravikumar, a
well renowned Film Director. Pixel Academix, a division of Sanra Software Limited
has been conceptualized to provide the highest quality career oriented education in
the field of Animation, Gaming & Visual Effects to create a world class talent pool
that will fulfill the demand for well trained animators in today's market.

Mr. A Venkatramani, Chairman, Sanra Software Limited said \"Sanra as a Corporate is
looking at being 360 Degree Company in the field of new media Technology . With
focus on creating IP and servicing to global clients, we have already developed a
high end infrastructure and team of diverse professionals in Chennai and Bangalore.
We are already training for our In House requirement and Pixel Academix is an
extension of this idea to bring the benefit of production based training to the
student community at large create path breaking professionals to take this Industry
forward. Sanra believes that with concentrated focus on each these verticals i.e.
Products - IP Creation , Services , technology and training , the Company shall be
able to give highest value to the stakeholders and also the Industry as a whole. The
Industry is experiencing a major boom and it is a time for the members of the
Industry to take efforts and take this Industry to the next stage of growth. \"

Ms. Uma Karthikeyan, CEO, Pixel Academix said "Pixel Academix plans to focus on the
south and west regions for the next 6-9 months. The Company plans to start its
further centers in Chennai, Bangalore and Hyderabad and then move on expansion to
the tier 2 cities in Tamilnadu, AP ,Karnataka & Kerala . Pixel aims at having
atleast 20 centres down south by end of 2008 and around 50 centres across India by
2009."


Mr. S Manoj, COO, Pixel Academix said "We will be starting with our first course,
Pixel 3D immediately. This course with a duration of 6 months costs Rs. 100,000 +
Service Tax. Admission for this course starts immediately, w.e.f. May 15. In the
next 2 months, Pixel proposes to launch a 2D Animation course, Flash Animation
course and a Comprehensive 2D & 3D Animation course, keeping in mind the market
requirement for integrated and full fledged animation professionals. All these
courses will have Creativity training and Soft Skills training as part of the
program and will end with a Live Project which all students will be working on. The
USP of Pixel animation courses is that it will be extensively drawn from the Sanra
production environment and the faculty / trainers will be people having rich
production experience."

Pixel Academix has its origins in a production environment. Sanra Software Limited,
a Public Company listed in the Bombay Stock Exchange and with development & delivery
offices in Chennai & Bangalore is one of the fastest growing Companies in the field
of Animation, Gaming and New Media Technology. The Company has strong capabilities
in production of 2D Animation, 3D Animation, Visual Effects and Gaming and has the
experience of working on Domestic and International Projects with a team of
diversified professionals with varied experience.

Ms. Uma Karthikeyan further said "The Indian Animation Industry is at stage of
exponential growth. There is an immense growth of original content being developed
for both the Domestic and the International Market. Nasscom Estimates this Industry
to touch the 1 Billion mark in India by 2010. On the quality front also, India has
also become a preferred destination for outsourcing of various International
Animation and Gaming Projects. With around 15000 professionals working across 350
odd Animation Studios in India and a CAGR of around 30%, the animation Industry is
expected to be the next best opportunity creator. There is an expected demand of
around 300,000 professionals in this industry in the next couple of years."

With a strong understanding of technology and with a combination of work
encompassing products originated from its own environment and services for
International services, Sanra Software understands what it takes to be a successful
professional in this field. Pixel Academix has translated this experience into its
courses. The Course Curriculum at Pixel Academix has been structured and designed by
a team of production experts to give the student an all round production oriented
environment experience. Pixel Academix also believes that to be an all round
professional, a student needs to be able to communicate, express and present his
ideas in an effective manner. To ensure this all round development, Pixel
Academix's curriculum includes specialized Soft Skills courses on Effective
Communication, Presentation and Project Planning. This has been possible through our
tie-up with Paradigm Shift, a Knowledge Consulting Company that caters to the end to
end Learning and Development (L & D) needs of today's globalizing business
ecosystem. Paradigm Shift has a pan India presence and counts almost all the top
business houses in India as their clients
Pixel Academix Edge:
. Career Oriented Short Term and Long Term Courses in 2D, 3D , Gaming Design and
Visual Effects
. Content extracted right from a production environment
. Software Training - Maya, 3D Studio Max, Zbrush, Photoshop,Flash, Toonboom , Adobe
Premier Pro, Combustion, etc.
. Specialized Soft Skills development programs integrated in each course.
. Simulated Production Environment with the opportunity to work on Live Projects
. Continuous Interface with the Industry with regular Guest Lectures/ Seminars/
Webinars by Eminent professional in the Industry
. State of Art Infrastructure

For further information, please contact Mediacom PR on 4211 6641 / 42 / 43


Web Site: http://www.mediacompr.com

Contact Details: Kurisupally Road. Ravipuram, Kochi